The Upper Crust Bakery
Created in October 2024 using Adobe Illustrator. This was probably the most in-depth project I made with SNHU, in which we were taught the process of logo design, stationery design, and preparing files for print, all with a flashy portfolio to boot. I hand-drew eleven other logo concepts during my creative process, but the symbolic rising crust bread ended up being the winner for its cross-hatched line work, reminiscent of historic artwork. I think I said it best in the portfolio document above.
Beatsfest
Created in December 2025 using a mix of Adobe Illustrator, InDesign, and a bit of Photoshop. This was for my full-scope brand identity design course, which ended up being one of my favorites. I was really excited to work on this project since I was part of Beatsfest’s target audience myself. Above all, the logo needed to be simple and scalable, while being as appealing as possible to a wide range of Gen-Z users. Much of the inspiration came from gaming aesthetics from the 2000s, such as the Xbox 360 user interface. I’m very proud of this one.
Book Cover
Created in October 2025 using Adobe InDesign and Photoshop. This was made as the final project for my typography class, which taught us the specifics of kerning, tracking, leading, and virtually every other avenue of professional typography. For this project, we needed to make a cover for a fan-fiction novel based on an original work of our choice. Since this was due during the Halloween season, I decided to create mine based on an internet creepypasta I had dived into at the time. The intended theme here is surreal horror with sci-fi elements.
Art Museum Catalog
Created in December 2025 in Adobe InDesign. This was made for my print and publication course, which got us best acquainted with grid systems and measurements. This is another case where we had much creative freedom, though I mainly attempted to reflect the aesthetic and mediums seen in the featured artist’s work. I opted for a cool, earthy color palette reflective of the natural materials used to create the clay and metal sculptures seen throughout.
Travel Brochure
Created in December 2025 using Adobe InDesign. This was a second project made for the earlier mentioned layout and publication class. Creating a brochure took serious consideration regarding print layout, print fold types and measurements, which required a deep dive into the more technical side of print design. For my first try at something like this, I felt proud of the end result.
Amethyst Bay Resort & Spa
Created in November 2023 using Photoshop and Illustrator. This was the final project for my digital imaging class, which was intended to get us familiar with Photoshop’s photo editing tools and adjustment layers. Our goal was to create both a print and web advertisement that aligned with Amethyst Bay’s branding style, though we were allowed to advertise any sale or event of our imagination. I really wanted to balance the brand’s signature Pantone violet with a warm orange-red, which I think helped portray the resort as a dreamy hideaway from holiday stress.
Focus 05
Created in February 2025 using Adobe Illustrator. These subway ads were designed for the fictional New York-based restaurant, Focus 05. Their target clientele was tech-savvy millennial adults, so each design needed to be bold, snappy, and have a healthy amount of tech integration. We had total creative freedom over how we wanted to advertise the restaurant; in fact, our only requirement was that we included the logo. All else was fair game, as long as it aligned with millennials’ needs and preferences. I wanted each design to feature a strong color palette inspired by each main image, as well as advertise each of the restaurant’s main selling points, being a social hub that serves alcohol and fresh vegan food.
The Clean Water Initiative
Created in June 2025 using Adobe Illustrator. Like Focus 05, The Clean Water Intiative as a fictional client did not have any specific branding guidelines. However, they required a different approach than usual, seeing as they were non-profit and without a single specific audience in mind. My goal was to create a flyer ad that would be shown in Mexico and appeal to a wide multi-generational audience. The first design was the one I turned in, though I made two other iterations before deciding on a final design.
Scoop Shoppe
Created in March 2026 using Adobe Photoshop. This is an animated social media ad with the intent of emphasizing the client’s new online ordering service. We were given an image bank and asked to include a simple, fade-in and fade-out glow animation for the call-to-action, but the rest was up to us. I really like the texture I was able to apply to the foreground shape.
One last thing…
(This website is so early in progress, she’s practically still a baby. Check back every once in a while to see how she grows!)
